The CUEGIS Answer Method
Here is my step-by-step method for answering these questions, to make sure you get full marks on the exam. Remember, this one question can easily bring you up an ENTIRE GRADE level, if you do it right. It's worth 10% of the whole course.
First, know that you will have about 34 minutes for this question.
The CUEGIS method
The body will address each concept, but mostly just one concept at a time. The basic model you’ll follow will be repeatedly doing the normal answer method stuff (CTs, CLs and SWs), but in this case the course theory is your normal insights from the course (as always), but ALSO your insights into the concept. So keep making links to your company as well as your insights about the concepts (i.e. innovation, or strategy) while also linking your answer to normal insights from the course (i.e. Ansoff's matrix).
CL = Case Link. Give a fact about your chosen company and the first concept.
CT = Course Theory. Use a keyword, tool or idea from the course to develop your...
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